PHASES had executed 2 live shows + marketing in worlds of dark: night and winter. For our spring show we intended to bring a breath of fresh air and light to our show experience and branding.

Theme |

For the seasonal imagery we chose to shoot a blush pink seamless paired with nude costumes to wink at the themes of birth, rebirth and renewal.

Promo |

The hero image was brought to life by designer Alison Pond, who ran with a vision I had of poles being the stems of giant flowers and references to a playful Willy Wonka vibe.

She nailed it, utilizing inspiration from iridescent plastic film and incorporating florals in a way that were “real” but completely unnatural to mimic the metal of the pole.

The result felt perfectly whimsical.

Unfortunately, we brought production of the show + marketing materials to a halt with the 2O2O pandemic. We were limited to executing a few social posts announcing the cancellation of our show and a calendar of pole events and classes within our community throughout the month of May.

Executive Producer: Laurel Carroll

Graphic Design: Alison Pond

Photography: Ty Boespflug and Gus McTigue