You can't find a psychopath without being a little insane yourself |

In this scripted series campaign, we put our star Victoria Justice front and center. Inspiration for the spot came from the materialization of an idea coming when you have a clear head. We see Lindy, run through NYC while flashes lend a glimpse at her thoughts. Like pieces of a puzzle, the flashes lead her to face a killer head on and fearless.

Patrick Cummings directed. I wrote the hero spot and led the post campaign. I lavished in the narrative which demanded a strong, female voice.