Are You the One? was a unique new dating show premiering on MTV. The challenge was to make sure our audience knew this wasn't just MTV simply trying to do The Bachelor. The plot was new, and complicated, with lots of different variables; love, money, perfect matches, "locking in" and a truth booth. We had to be sure to sell the premise of the show and its different elements in a concise, and fun way. It wasn't just another dating show, it was the ultimate love experiment.