Season 3A | Jennamorphosis |

Change isn't always easy, but we must learn to spread our wings. 

Some of my most memorable work at MTV, was writing and directing promotions for the hit scripted series Awkward. The breadth of work helped me find my voice as a writer and creative lead.

For season 3A, I was teamed up with my beloved Awkward squad, including fellow writers John Sinclair and Jessica Bianco, art director Rich Browd, and producer Matt Sears. We worked closely and collaboratively to develop the campaign.

The season's theme of change inspired the idea of a “Jennamorphosis,” which to my dismay, was not picked up as the campaign’s tagline. Still, I had the opportunity to work in CGI for the first time. “Sun” by Portugal. The Man gave the narrative the perfect light-hearted and whimsical vibe. 

To balance the heartfelt campaign, we created a comedic “dramatic gopher” spot that memed a YouTube video sensation of the time and created hype for the season’s various plots.

The campaign received a Creativity Awards Honorable Mention.

Season 3B | Rebel Girl |

High school can be a bitch. So can Jenna.

In the second installment of season 3, we see Jenna rebel against her friends and family, leading to an epic fail. In the campaign, we get a glimpse at the new “rebel girl” and are promised an epic fall premiere.

The hero spot was featured as a Promax Spot of the Week, and received a Creativity Awards Honorable Mention.

Season 2 | Ménage Faux Pas |

In season 2, Jenna finds her heart caught between two best friends. Should she pick Matty or Jake? The awkward situation is anything but a romantic ménage à trois. 

This campaign was a team collaboration between MTV's On-Air Promos and On-Air Design departments as they merged to become MTV Brand Creative. The work led a new precedent to collectively produce creative that was consistent across all marketing platforms.

One of my directives was to sneak in motion content during what was officially a still photography shoot. We planned to have limited time with the cast but, with a young, excited bunch game for improv, I was able to cultivate a surplus of additional content.

Creative and executive leadership watched the raw footage in which you could hear my voice coaxing the cast to dance. They had one comment. “You directed the sh*t out of them!”

In post, we experimented with split screens, playful graphics, and the song “Give it Back” by the Ting Tings which brought a youthful and catchy energy to the abundance of work.

We topped off the campaign with a few post-produced comedic teasers to showcase highlights from the show and build excitement for the season.