High school can be a bitch. So can Jenna. In season 3, we see Jenna rebel against her friends and family leading to an epic fail. In this campaign we get a glimpse at this new Rebel Girl and promise an epic Fall premiere.
The spot was featured as a Promax spot of the week and received a Creativity Award Honorable Mention.

Change isn't always easy, but we must learn to spread our wings. In this campaign, we see Jenna facing change while continuing to have an awkwardness that makes it a true "Jennamorphosis."

I got to work with my beloved Awkward team including writers John Sinclair and Jessica Bianco, and Art Director Rich Browd. This campaign is one of my personal favorites. I love the spots and overcame obstacles on set, and in post which led me to hit my stride as a director and team leader. 

The campaign received a Creativity Award Honorable Mention.

In season 2 Jenna finds her heart caught between two best friends. Should she pick Matty or Jake?  The awkward situation is anything but a romantic Menage Trois. 

This campaign was special because it was a team collaboration between MTV's On-Air Promos and On-Air Design departments and led a new precedent of collectively producing creative that was consistent across all marketing platforms.

When sneaking in time during what was officially a still photography shoot, you've gotta improvise. So I went to my comfort zone. Dancing! Luckily, the cast was game.